A fragrance is always designed with the olfactory pyramid in mind. Although a perfume is made up of many ingredients and through different techniques, its formulation is always done considering the olfactory pyramid so that all its notes fit together perfectly.
Choosing a perfume is a true statement of personal expression. Today, we help you pick the perfect fragrance to elevate your style.
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How do you choose the gourmand perfume that best suits your personality? More than simple indulgences, gourmand perfumes are a true sensory experience.
Are we witnessing a historic shift in perfumery? Explore the latest news shaping the world of fragrance.
The holiday season arrives with fragrances that elevate the art of perfumery and enliven the festive spirit.
Pantone Cloud Dancer is the color of the year 2026: a serene white expressed through soft, luminous fragrances that evoke a sense of well-being.
From bestsellers to niche gems, discover the most searched perfumes of the year.
As the year draws to a close, the industry sees fresh developments, key olfactive trends, and a surge in holiday sales.
Can't smell your perfume? Here's why.
Do you remember your last fragrance crush? Sometimes the magic happens even before you smell it – all it takes is one look at the bottle.
Excess has defined the perfume launches of 2025. Here are the year's most desired fragrances.
