A fragrance is always designed with the olfactory pyramid in mind. Although a perfume is made up of many ingredients and through different techniques, its formulation is always done considering the olfactory pyramid so that all its notes fit together perfectly.
Choosing a perfume is a true statement of personal expression. Today, we help you pick the perfect fragrance to elevate your style.
How do you choose the gourmand perfume that best suits your personality? More than simple indulgences, gourmand perfumes are a true sensory experience.
Can't smell your perfume? Here's why.
Beast Mode Fragrances: extreme longevity, powerful projection, and a trail that’s impossible to ignore. Discover whether they’re for you.
Red, bright, sweet, juicy… strawberry has everything it takes to captivate our senses — in perfumery, too.
2026 begins with highly concentrated, long-lasting perfumes. Classic structures are reimagined, as fruits and warm bases take center stage.
We take the pulse of the key factors that will act as guiding lines in 2026: data and trends in perfumery, R&D, exhibitions…
Kayali has achieved what once seemed impossible: making high perfumery connect with the general public. How did it do it?
There are as many fragrances as there are situations to use them. Discover the keys to choosing the right perfume.
Pantone Cloud Dancer is the color of the year 2026: a serene white expressed through soft, luminous fragrances that evoke a sense of well-being.
From bestsellers to niche gems, discover the most searched perfumes of the year.
