Trends

Beast Mode Fragrances: Do you want one too?

Can you imagine your fragrance giving you superpowers? A composition with such powerful projection that it announces your arrival, an intense trail, and longevity that leaves a lasting impression on skin and clothing. That's what Beast Mode fragrances promise. Surprised?

If you've recently been drawn to more intense versions (extraits and elixirs dominate new releases, especially in the men's category), it's no coincidence. We are living in an era of "olfactory overstimulation" where performance has become a key purchase criterion: intensity, projection, and long-lasting wear.
The #Beastmode trend has skyrocketed on social media, and in an inflationary context, investing in long-lasting fragrances is also perceived as a smart purchase.

What is a "Beast Mode" fragrance?

A Beast Mode fragrance is one that delivers everything: extreme longevity, powerful projection, and a trail that is impossible to ignore.

The term originated in sports. Popularized by NFL player Marshawn Lynch, it moved into gaming and eventually made its way into perfumery, where it now defines compositions designed to stand out unapologetically.

A new generation of molecules

At the heart of Beast Mode fragrances, there is more than just magic. They are the result of innovation from perfumery laboratories, where the rules of olfactory performance are being rewritten. Molecules such as Amber Xtreme, Ambrocenide, Ambermax, Ambrostar, or Z11 act as amplifiers, enhancing the power of a fragrance. Olfactively close to ambroxan, which also provides longevity, they are part of a new generation of high-impact amber-woody molecules.

Beast Mode fragrances are the result of innovation in perfumery laboratories, where new molecules continue to redefine fragrance performance.

Five keys to understanding fragrance performance

Before getting carried away by "Beast Mode," it's worth keeping a few nuances in mind:

1.- Not all fragrances should be Beast Mode. Subtlety doesn't mean a fragrance is inferior.

2.- Not all notes last the same. Citrus and green accords evaporate faster; woods, ambers, and oud last longer.

3.- Concentration isn't everything. Although an eau de parfum generally has a higher concentration than an eau de toilette, the formula and raw materials matter as much as the concentration.

4.- Your skin plays a role. Dry skin retains fragrance less effectively. Moisturizing helps improve longevity.

5.- Even if you can't smell it, it's still there. Olfactory fatigue causes your brain to adapt, but others can still perceive your fragrance.

If you want to amplify your olfactory signature…

If you're ready to embrace Beast Mode fragrances, look for:

1.- Intense notes: dark woods, oud, and resins, heavily influenced by Middle Eastern perfumery.

2.- Intense versions: elixirs, absolus, extraits…

3.- Innovation: molecules such as Amber Xtreme or technologies like Aura Moléculaire by Coty, as well as boosters designed to amplify fragrance performance.

Among the most intense examples are the Extrait Extrême collection from Borntostandout (Black Guava, Black Mango, Oud Candy, and Purple Stain), the Les Osmium Extraits de Parfum by Coty (with a concentration of 41%), or the elixir versions of Scandal by Jean Paul Gaultier, with amber and chypre notes that help achieve this intensity.

Also noteworthy are the extracts from Matière Première, known for their compositional richness, and the Exceptional Extraits from Amouage, such as Purpose 50 or Guidance 46, which combine very high concentrations with exceptional performance.