Perfumes & Emotions

The invisible power of perfume: how it shapes the way you’re perceived

Before you say a single word, your presence already speaks volumes: your clothes, your hairstyle… and your perfume.

Like a tailor-made suit, a great fragrance doesn't seek to impress–it aims to leave a lasting impression. It whispers elegance, confidence, and character.

Fragrances: new objects of desire

From the Egyptian pharaohs to the European aristocracy, perfume has long been a symbol of power and social status. Today, it's enjoying a new renaissance as an expression of identity.

Self-care and self-expression have turned perfuming into an everyday ritual as essential as dressing well. Choosing a fragrance communicates culture and sophistication. It's no longer just about seduction, but about shaping an identity through the silent language of scent.

Trends such as "old money" perfumes, featuring vetiver, leather, and noble woods, reflect a desire to project timeless elegance and exclusivity.

Perfume communicates culture and helps build an identity through the silent language of scent.

Perfume as part of personal branding

Personal branding doesn't stop at what you wear–it includes your perfume. In professional settings, a fragrance can convey confidence, leadership, and refinement. From junior professionals to senior executives, everyone understands the importance of a strong first impression.

Fragrance is even key to asserting a feminine presence in the business world: a floral note in a boardroom dominated by men becomes a subtle yet powerful statement.

Like clothing, perfume follows codes of occasion: some scents work like a dark suit and others like an evening gown.

At work

For her: citrus, light musks, soft chypres, and white flowers that evoke professionalism and elegance.
For him: classic fougères, vetiver, or noble woods enriched with amber or patchouli to project cleanliness and authority.

In personal life

For her: fruity or gourmand notes that express vitality and warmth.
For him: spices, incense, and leather for a magnetic, seductive touch; aquatic or sporty scents for everyday wear.
Rising in popularity, genderless notes such as sandalwood, or creamy lactonic accords, reflect a serene, comforting confidence.

The concept of personal branding goes beyond what you wear–perfume becomes a strategic tool to express your personality and presence.

What do your perfume notes reveal?

Choosing a fragrance is choosing how you want to be remembered. Throughout history, perfume has been a personal signature. Frida Kahlo adored Guerlain's Shalimar–an oriental amber perfume as bold and sensual as she was. John F. Kennedy made Eight & Bob his olfactory trademark. And Hailey Bieber identifies with Fleur Narcotique and Lust in Paradise by Ex Nihilo.

Each fragrance expresses a facet of who we are. Classic personalities gravitate toward floral, fougère, or chypre notes; while creative spirits favor exotic or unexpected accords such as resins and fruits. In doing so, we also embrace the narrative of a brand. Dior, Chanel, or Hermès don't merely sell perfumes: they convey values, style and identity. Choosing one is to make their story of excellence, tradition, or modernity our own.

Olfactory etiquette: the art of wearing perfume well

Expressing yourself through perfume also requires courtesy–the line between alluring and overwhelming is a fine one.

For a job interview, opt for discreet, fresh accords that convey cleanliness and professionalism. For an intimate dinner, a spicy oriental can add mystery. A true connoisseur doesn't seek the most expensive perfume, but the most fitting one. Because a fragrance is not just a scent, it's a silent statement of who you are.