Nº 1 FOR MEN

No.1 means to be number one; it makes the wearer shine like the solitary diamond nestling around his neck. Clive's inspiration and his instructions to the perfumer were that there were no cost restrictions; the perfumer had carte blanche, which is rare. The result was the world's most expensive perfume: in Clive's opinion, it is the fragrance of the self-confident, worldly and uncompromising, the fragrance of supreme luxury.