Artemisia refers to a large genus of herbaceous, aromatic plants belonging to the daisy family Asteraceae. Popular notes include wormwood, tarragon, mugwort (“moxa”) and sagebrush. Commonly used in fougère accords, Artemisia emphasizes zesty facets while exemplifying the sweet, fruity inflections of a fragrance. Artemisia contrasts perfectly alongside notes of patchouli.
Unlike many coveted ingredients used in perfumery, Artemisia is easily sourced. Found growing alongside roads and at the edge of footpaths, this perennial plant is found in almost all regions. Artemisia grows to an impressive height of 1.5 meters, and dons deeply denticulate leaves in shades of dark green and silver. When crushed, Artemisia reveals a bitter scent.
Throughout history, Artemisia has been cherished for its medicinal and restorative qualities. The perennials’ Latin name is rooted in Greek mythology: Artemisia is derived from “Artemis”, daughter of Zeus and goddess of fertility, whose purpose was to heal women suffering from illness. Journeying through the French countryside, you might encounter an old proverb: “If you knew the virtues of Artemisia, you would carry it close to your heart.”
Algeria, Morocco
This bewitching combination of sandalwood, spices and amber is refreshed by a beautiful Fougère Aromatique structure where artemisia takes all its place.
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