Stress, financial uncertainty, information overload, social pressure, and constant screen time – the perfect recipe for sleepless nights. The blue light emitted by digital devices disrupts our biological clock and prevents us from truly restorative rest.
In this context, maintaining good sleep hygiene is key to preparing body and mind. And we're not alone in this pursuit: studies by Circana and Euromonitor confirm a growing interest in products that promote calm and well-being. In an emotionally tense world – especially among younger generations shaped by the so-called "anxiety economy" – the search for balance has become more urgent than ever.
This collective focus on relaxation has sparked scientific innovation in perfumery, where neuroscience and creativity merge to study how scent affects the nervous system, heart rate, and breathing – transforming these insights into formulas designed to enhance well-being.
