Highlights October 2025

The transaction includes the sale of Creed and 50-year licenses for Gucci, Bottega Veneta, and Balenciaga, in an operation valued at around €4 billion. The alliance will allow Kering to free up financial resources and abandon its strategy of developing its beauty business (launched in 2023) independently.

After reporting a 46% drop in net profit and debt exceeding €9.5 billion in the first half of the year, the group is undergoing a transformation under the leadership of Luca de Meo, its new CEO. His roadmap prioritizes operational efficiency, portfolio balance, selective divestments, and the revitalization of Gucci, the company's flagship brand.

"By joining forces with the world leader in beauty, we will accelerate the development of fragrances and cosmetics for our core brands, enabling them to achieve greater scale in this category and unlock their immense long-term potential, as Yves Saint Laurent Beauté did under L'Oréal's leadership," said Luca de Meo, CEO of Kering.

Heritage, art and innovation converge in Estée Lauder's new Fragrance Atelier in Paris, a space entirely dedicated to olfactory creation that will drive the luxury fragrance business forward.

"The Atelier will bring together global expertise, cutting-edge technology and perfumery artistry to accelerate innovation across our portfolio," says Stéphane de La Faverie, Group CEO.

Located at La Maison des Parfums, the five-story, 2,000 m² site integrates creative processes with AI and neuroscience, reducing development times by up to 50%. It features a Music Room for composing accords and laboratories equipped with supercritical CO₂ extraction, GC-MS analysis, and AI-assisted sillage measurement.

The Atelier will serve as an innovation hub for Jo Malone London, Tom Ford, Le Labo, Kilian Paris, and Editions de Parfums Frédéric Malle, as well as Estée Lauder, Clinique, Aerin, Aramis and Balmain Beauty, sharing technology, ingredients, and know-how without compromising each brand's unique identity.

Coty has announced the integration of its Prestige Beauty and Mass Fragrance divisions into a single platform, encompassing perfumes priced from $5 to $500, reinforcing a category that already represents 69% of its sales.

"By bringing all our brands together, we unlock the power of our scale. The fragrance category drives the majority of our revenues and profits," says Sue Nabi, CEO.

Coty is also accelerating its entry into the $7 billion body mist market. Within the new structure, Gordon von Bretten will assume the presidency of Consumer Beauty, overseeing brands such as CoverGirl, Rimmel, Sally Hansen, and Max Factor, while the Prestige division will continue expanding its skincare and makeup business with advanced formulas and proprietary technology.

Iconic Women's Perfume
Loewe Aire EDT, Loewe (LVMH)
Perfumer: Emilio Valeros

Best Niche Perfume
From The Garden, Maison Margiela (Farlabo)
Perfumer: Olivier Cresp

Best Collection Perfume
Comète, Chanel (Chanel)
Perfumer: Olivier Polge

Best Men's Lifestyle Perfume
Iconic Statement, Reebok (Tailored Perfumes)
Perfumer: Jordi Fernández

Best Women's Lifestyle Perfume
Paris Fashion Collection Prêt-à-Porter
Perfumers: Caroline Dumur and Fanny Bal

Best Men's Design
Le Beau Paradise Garden, Jean Paul Gaultier

Best Women's Design
Daisy Wild, Marc Jacobs

Best Men's Campaign
Old Fashioned, Kilian Paris

Best Women's Campaign
Barénia, Hermès

Sustainability and Innovation Award
Real Jardín Botánico

Tribute to Perfume Legends
Alberto Morillas (Jasmine Armchair), Carlos Benaim (Poleo Armchair), and Olivier Cresp (Cedarwood Armchair)

From the 29th of October to the 23rd of November, the Palais de Tokyo in Paris will host Perfume, Sculpture of the Invisible, an exhibition celebrating 30 years of creation by Francis Kurkdjian.

Organized by Maison Francis Kurkdjian, the exhibition offers a multi-sensory journey featuring heritage works, olfactory installations, and collaborations with artists such as Sophie Calle, Cyril Teste, Christelle Boulé and Klaus Mäkelä. Highlights include the immersive installation L'Alchimie des sens inspired by Baccarat Rouge 540.

The exhibition will also feature talks and masterclasses exploring perfume as an artistic medium and its influence on the way we perceive both art and the world.

Where: Palais de Tokyo (Paris)
When: 29 October - 23 November 2025
Admission: Free, by reservation