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New perfumes June 2025

Summer arrives in the northern hemisphere with fresh, light fragrances, while in other latitudes, more intense scents take centre stage.

Brands are launching perfumes that celebrate sunshine, introspection, and well-being–from alcohol-free formulas to marine reinterpretations and creations inspired by tropical gardens or aged wines. Fragrance comes to you in countless ways to make life more beautiful.

Rabanne Invictus Aqua, the soul of the ocean

Rabanne Invictus Aqua, the soul of the ocean

Rabanne relaunches Invictus Aqua, its 2016 aquatic fragrance, in a new edition that channels the power of the sea. Grapefruit, marine accord, and amber create a vibrant and powerful trail that awakens the senses–perfect for sunny days and competitive spirits.

Armani Code Elixir, magnetism and character

Armani Code Elixir, magnetism and character

Giorgio Armani elevates its iconic Code line with Elixir, the most intense and concentrated version to date. Green mandarin, liqueur-like accords, leather, and toasted tonka bean come together in a composition designed to seduce with strength and sophistication. An enveloping and magnetic masculine scent–perfect for colder climates.

Montblanc Explorer Extreme, the ultimate adventure

Montblanc Explorer Extreme, the ultimate adventure

A deeper reinterpretation of the original. Top notes of bergamot and clary sage provide green energy; patchouli and Ambrofix at the heart create an exotic, mysterious aura; and a base of warm amber, leather, and vetiver forms a robust, sophisticated trail.

Inspired by 18th-century French explorers, Castley by Parfums de Marly redefines masculinity with authenticity and elegance.

Parfums de Marly Castley, the modern explorer

Parfums de Marly Castley, the modern explorer

Inspired by 18th-century French explorers, this fragrance redefines masculinity with authenticity and elegance. It unfolds in three acts: top notes of bergamot, fresh ginger, and black pepper; a heart of Petitgrain Citronnier, Timut pepper, and a neroli accord; and a base of Akigalawood, labdanum, and benzoin, delivering a sensual, deep, and refined signature.

Ex Nihilo Generation(s), alcohol-free

Ex Nihilo Generation(s), alcohol-free

An alcohol-free fragrance suitable for all skin types. It opens with a vibrant blend of juicy pear, pink pepper, and incense, followed by a creamy fig heart and an enveloping base of sandalwood, tonka bean, and musks. This innovative formula by Nadège Le Garlantezec uses Givaudan's aqueous micro-emulsion technology to ensure a long-lasting sensory experience.

Acqua di Parma Blu Mediterraneo La Riserva, like all good wines

Acqua di Parma Blu Mediterraneo La Riserva, like all good wines

Inspired by wine maceration, this special edition intensifies three Mediterranean classics with the La Riserva Collection, bringing greater depth and richness to each fragrance:

- Arancia di Capri: Italian blood orange, mandarin, petitgrain.

- Mirto di Panarea: cedarwood, sage, juniper berries, myrtle, lavender.

- Fico di Amalfi: fig, mandarin, orange, grapefruit, lemon.

Arquiste Tropical, the scent of the tropics

Arquiste Tropical, the scent of the tropics

Once again, Arquiste transports us to the heart of Mérida, Yucatán, with a fragrance that evokes a modernist garden brimming with tropical vegetation, flowers, and warm woods. Created by Rodrigo Flores-Roux for Carlos Huber, this scent captures the ambiance of an urban oasis by the pool, where white plumeria, guava, ginger, and jasmine sambac shine. A treat for lovers of ambery floral notes.

Tommy Summer 2025, a sunny summer

Tommy Summer 2025, a sunny summer

For those seeking summer sensations, Tommy Summer–in both masculine and feminine versions, evokes the freedom of a summer holiday:

- Masculine: a fougère with lemon, cardamom, and woody-fruity notes.

- Feminine: watermelon, gardenia, and neroli.

Fresh, optimistic, and perfect for vacation and city days.

Lancôme Les Ô Collection, peak emotion

Lancôme Les Ô Collection, peak emotion

Three new fragrances designed to elevate your mood, connecting scent and emotion with advanced olfactory technologies and raw materials sourced from Grasse:

- Ôver the Top: energy

- Ô Zenith: happiness

- Ôff Now: harmony

Developed through IFF's Wellness Science Program and using dsm-firmenich's EmotiWaves™ technology, they turn fragrance into a full emotional and sensory experience.



Carolina Herrera La Bomba, a sensory explosion


Carolina Herrera La Bomba, a sensory explosion

After four years of development, Carolina Herrera presents its new feminine fragrance, created by three great perfumers: Christophe Raynaud, Louise Turner, and Quentin Bisch. La Bomba marks the start of a new olfactory chapter for the brand, launching this summer in travel retail, and in perfumeries from autumn.

What does it smell like? A luminous, floral, and fruity scent with an unusual red dragon fruit accord that brings freshness and energy, followed by a floral heart and a spicy vanilla base. Will you be the first to discover it?

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