Highlights June 2025

Women's Luxury: Sunkissed Goddess, Kilian Paris (The Estée Lauder Companies) – Calice Becker (Givaudan)

Women's Prestige: Vanilla Candy Rock Sugar, Kayali (Huda Beauty) – Gabriela Chelariu (dsm-firmenich)

Men's Luxury: Bois Pacifique, Tom Ford (The Estée Lauder Companies) – Rodrigo Flores-Roux and Adriana Medina (Givaudan)

Prestige Men's: Polo '67 Eau de Toilette, Ralph Lauren (L'Oréal) – Marie Salamagne (dsm-firmenich)

Hall of Fame Award: 1 Million Eau de Toilette, Rabanne (Puig) – Michel Gerard, Olivier Pescheux and Christophe Raynaud (Givaudan)

Universal Prestige: Afternoon Delight, Maison Margiela (L'Oréal) – Carlos Benaïm (IFF)

Universal Luxury: Desert Dawn, Byredo (Puig) – Jérôme Epinette (Robertet)

Ultra Luxury: Black Lacquer, Tom Ford (The Estée Lauder Companies) – Guillaume Flavigny (Givaudan)

Popular: After Sun, Vacation – Rodrigo Flores-Roux (Givaudan)

Media Campaign of the Year: La Vie Est Belle L'Elixir, Lancôme (L'Oréal)

Home Perfume / Candle of the Year: Sunlit Yuzu & Neroli Wellness, NEST New York – Christine Hassan & Linda Song (Givaudan)

Prestige Consumer Choice: Burberry Her Intense, Burberry (Coty) – Aurélien Guichard (Takasago)

Popular Consumer Choice: Platinum, Bath & Body Works – Natasha Côté, Patty Hidalgo and Laurent Le Guernec (IFF)

Extraordinary Perfume of the Year: Ébène, Balmain Beauty (The Estée Lauder Companies) – Maurice Roucel (Symrise)

Press/Digital Media Article of the Year: The Man with the Golden Nose, Robb Report – Justin Fenner

Most Innovative Product of the Year: Murder Mystery Set, D.S. & Durga – David Seth Moltz

Indie Brand of the Year: Délices des Bois, Véronique Gabai – Amandine Clerc-Marie (dsm-firmenich)

Best Ultra Luxury / Luxury Packaging: Fleur de Peau Holiday Edition, Diptyque

Best Prestige / Popular Packaging: Daisy Wild, Marc Jacobs (Coty)

Hall of Fame Award: Ralph Lauren

Lifetime Achievement Award for a Perfumer: Daniela Andrier (Givaudan)

The French group Création Beauté International has acquired Le Couvent – Maison de Parfum, strengthening its position in signature niche perfumery. The deal was closed on May 28th, 2025 and marks a key step in its expansion into the niche segment.

With olfactory direction by Jean-Claude Ellena, Le Couvent is known for its botanical, minimalist, and artistic approach. Until now, it belonged to the Kresk 4 Oceans group.

Création Beauté International adds this maison to a portfolio that includes Première Note, La Manufacture, Zilli, Les Néréides, Salvador Dalí, and Charriol, aiming to build a collection of brands with strong storytelling and global reach.

Retail media is becoming a key driver in retail, turning data into value, influence, and sales. According to eMarketer, it will represent 30% of digital advertising spend in the U.S. by 2027, with Europe following the same trend.

What's it all about? Retailers monetise their traffic and data by offering their own ad spaces, reaching consumers at crucial moments in the buying journey.

Douglas, a leading beauty retailer in Europe, has been successfully applying this model since 2019 through its self-service platform, with over 4,300 campaigns launched to date. It was recognised at the Retail MediaX Awards.

Meanwhile, TikTok Shop is driving social commerce in Spain. Just two months after launch, it's projected to generate up to €500 million in its first year (NielsenIQ). 83% of users say it influences their purchasing decisions.