New perfumes February 2025

Olfactory diversity has been the great protagonist of February. Perfume houses have opted for a fusion between the natural and the technological, giving rise to innovative compositions that break with traditional codes. Fresh and vibrant notes coexist with dense structures of woods and spices, offering sensory experiences that go beyond the conventional perfume.

The collaboration between Coty and Jil Sander has already borne fruit. The firm has just presented its first haute perfumery collection, composed of six unisex fragrances.

Technology and botany merge in this olfactory proposal that revolves around a concept of minimalist formulas in which aldehydes nuance the natural ingredients to achieve unique sensations. The idea is to change the perspective of traditional perfumes, using only the essentials: three key natural ingredients, aldehyde, alcohol obtained from recycled carbon emissions and water. In this way, the fragrance achieves its ultimate olfactory expression.

Jil Sander Collection:

Leaf (Julie Massé): fresh, green, electrifying.
Miel (Mathilde Bijaoui): woody, savoury, magnetic.
Black Tea (Nathalie Lorson): ambery and spicy.
Earth (Julie Massé): captures the scent after the rain.
Coffea (Paul Guerlain): ambery floral with bright facets.
Smoke (Berenice Watteau): woody, smoky and spicy notes.

Rochas redefines femininity with Audace, an ambery floral perfume with a gourmand touch and red fruits that reflects the woman of today. Its bottle, a feminine silhouette in pink and gold, evokes haute couture and empowerment. A sophisticated, limitless scent with character, perfect for women who leave their mark.

The new Gentleman flanker by Givenchy offers a new vision of the "Gentleman's attitude". It is inspired by passionate and authentic men, artists and visionaries who dare to express themselves with confidence and a touch of audacity.

The composition of the new perfume combines narcissus blossom and vetiver which, when fused with leather and tobacco, create an olfactory experience that is accentuated by a touch of warm spices and resins. Delicate Tasuki vanilla from Madagascar brings a unique softness, inviting men to express their sensuality and uniqueness.

For a limited time only, discover the oversized Million Gold for Her Pure Jasmine by Rabanne, a fragrance that blends golden jasmine, fresh mandarin and ylang ylang.

Million Gold for Her Pure Jasmine is the perfect match for those who are looking for a distinctive fragrance, capable of enhancing their personality with a touch of sophistication.

Aqua Allegoria Rosa Verde is an eau de toilette that captures the feel-good effect of a refreshing bath. Its composition evokes the sensation of immersing oneself in fresh water, combining the vivacity and purity of aquatic and botanical notes.

The fragrance opens with an energising burst of cucumber and bergamot, accompanied by a hint of mint that intensifies its freshness. You'll love it if you enjoy fresh, natural, vitality-filled fragrances that connect you with nature.

Kenzo's new fragrance captures the essence of indigo blue, a colour with a deep connection to Japanese culture that has traditionally used this shade in textiles.

The perfume is available in two versions, feminine and masculine, with the iris as the protagonist.

"For Flower Indigo, we wanted to translate the iconic Japanese blue through an indigo dyed iris. Halfway between tradition and modernity, it marks the encounter between the timeless elegance of an iris-jasmine duo, the mineral sensuality of ink and a blue vanilla, for an intense and elegant floral creation," explain perfumers Ane Ayo and Florian Gallo.

Herbal floral notes and intensely textured woods fill Aesop's new olfactory composition with appealing contrasts. Magnolia, Roman chamomile and cedar combine to create a very unorthodox scent.

Aurner, whose name comes from an old Norwegian verb meaning "to adorn with flowers", is the work of perfumer Céline Barel, who has taken on the challenge of offering a different take on a floral fragrance.

The delicious freshness of raspberry, somewhere between green and floral, is exquisitely combined with Bulgarian rose oil, resulting in a concentrated and complex juice that accentuates the potency of the original Angel's Share.

"Angels' Share brings back olfactory memories of my childhood. My grandfather used to call the mysterious evaporation of aged Eaux de Vie from oak barrels la part des Anges," explains Kilian Hennessy, founder of the brand.

The Paradise version departs from the signature accord of cognac oil, tonka bean, cinnamon and oak and incorporates an infusion of raspberry liqueur that pays homage to Hennessy's family heritage.

The search for authentic fragrances leads Le Labo to explore the olfactory sensations of wild landscapes where man loses himself in nature. The immensity of the forests inspires the olfactory score that combines the freshness of eucalyptus and cedarwood with labdanum and notes of musk and incense.