PURE NOIR Anine Bing

"Pure Noir is such a personal scent. It reminds me of my travels to all of my favourite cities around the world, staying at cozy boutique hotels, exploring new neighbourhoods. It embodies the spirit of Copenhagen and Paris, which is ripe with possibility. Pure Noir is a mysterious fragrance that makes you feel strong, independent, and feminine all at once," Anine Bing, Founder & Olfactive Director.