Phlur

Phlur is an American perfume brand that has made emotion its primary raw material. It works with the “clean fragrance” concept with the aim of elevating your mood to suit the moment.
Its fragrances, conceived as intimate, contemporary, narrative compositions, are designed to be worn close to the skin, like a second skin, becoming an olfactory wardrobe that helps define how you feel each day.
Chriselle Lim has been the architect of Phlur’s success as the brand’s creative director since 2022. Her approach is rooted in honest perfumery that uses only essential, sustainable ingredients to achieve the best creations.