Jo Loves

Jo Loves marks the return of British perfumer Joanne Lesley Malone to the world of perfumery in 2011, after selling her first fragrance brand, Jo Malone London, and overcoming an illness that kept her retired for a few years.
This brand is an example of creative perfumery with the personal vision of its creator, who draws on her personal experiences and memories to create scents. One of its hallmarks is the innovation and multi-sensory approach of its fragrances and scented items, as its portfolio also includes lotions, scented candles and other products for the home.
Its innovative and playful vision of perfumery is reflected in its Fragrance Paintbrush, a perfume applicator in brush format that allows the fragrance to be used in a different, practical and fun way.