Founded in Milan in 1968 by Gimmo Etro as a textile company, the brand immediately distinguished itself for the quality and refinement of its articles, especially the Paisley motif, which originated in India and has become a design icon for the house.
The firm launched its first line of fragrances in 1989, linked to its cultural roots and the artisanal approach of its fashion designs. Since then, Etro has maintained a luxurious character in its olfactory creations, often inspired by culture, art and travel.
Over the years, its perfumes have evolved from a monothematic approach, based on woody and spicy notes, to more complex structures, designed for a customer looking for a unique fragrance. Etro perfumes are still produced in-house with natural ingredients of the highest quality.