Byredo

A leading example of contemporary niche perfumery, the Swedish perfume and cosmetics brand Byredo has been redefining the codes of luxury since its launch in 2006. The distinctive vision of its founder, Ben Gorham, born in Sweden to an Indian mother, and his desire to create unique olfactory stories through fragrance have propelled the brand onto the global stage.

Its minimalist bottles have become icons of signature perfumery, while its distinctive scents are experienced as gender-free olfactory journeys that blend tradition with modernity. Memories, travels, landscapes… everything Gorham experiences is translated into an olfactory emotion that forges a genuine emotional connection with consumers.