Trends

Top 10 perfumes 2025: the most desired fragrances of the year

Intensity, boldness, sensuality, a search for identity, and a return to pleasure without guilt. The perfume trends that 2025 leaves us indicate that we have abandoned minimalism to embrace excess without restraint.
Sophisticated gourmands, opulent florals, accessible oud, surprising variations of vanilla, and unprecedented accords that connect with our olfactory memory have defined the most desired perfumes of the year.

Jean Paul Gaultier Divine Elixir

A more intense version of the voluptuous Divine has joined the Jean Paul Gaultier family. The brand elevates the power of ingredients that feel familiar, but now take on a new dimension: flowers, vanilla, and a salty touch in an elixir format, more concentrated and extreme.

Kayali Oudgasm Chocolate Oud

A specialist in gourmand territory, Kayali leans into chocolate with the counterpoint of oud, a noble ingredient that connects us with niche perfumery. Oudgasm Chocolate Oud is not a simple sweet perfume, but an adult fantasy, ambered, dark, and very sexy.

"With Chocolate Oud I wanted to show the full spectrum of oud: its ability to be wild and warm, sweet and seductive, comforting and captivating," says Mona Kattan, who clarifies that with this fragrance, she wanted to go beyond traditional oud with a delicious touch.

Carolina Herrera La Bomba

A true olfactory earthquake. That's how we could define La Bomba, the new perfume by Carolina Herrera, which combines red fruits, red peony, and enveloping vanilla. Its striking design has not gone unnoticed and has placed it in the top 10 most desired perfumes of the year.

Cacharel Ella Ella

With a pop and playful touch, Cacharel's new fragrance invites us to enjoy a tribute to blossoming femininity. Wrap yourself in a sunny white bouquet of Indian jasmine and orange blossom while being embraced by a warm embrace of creamy coconut notes and delicious vanilla.

Rare Eau de Parfum

Rare's perfume is one of the most anticipated of 2025. With an ergonomic design that allows for easy use even by people with reduced mobility, the fragrance explores the gourmand territory, but with an earthy touch.

Fugazzi Vanilla Haze

The rise of vanilla finds one of its most magnetic exponents in Vanilla Haze. Far from clichés, this proposal is smoky, salty, tender, and at the same time, enigmatic. It is built on layers that evolve on the skin with surprising depth.

It is a complex and unisex vanilla that does not smell like a simple dessert, but rather leaves a distinctive character.

Far from clichés, Fugazzi Vanilla Haze presents a smoky, salty, tender, and at the same time, enigmatic vanilla.

Borntostandout Black Guava

The Extrait Extrême collection marks a turning point in Korean niche perfumery. With concentrations between 50% and 60%, these fragrances are authentic cult olfactory objects. Black Guava, created by Suzy Le Helley, blends luminous guava with a deeply sensual oud.

It stands out for its fierce intensity and its hybrid character (fruity + oud) and for the innovative nature of its maturation process in Korean onggi.

Devotion for Men

Dolce&Gabbana continues its narrative of devotion and masculine desire with Devotion for Men.

From the first notes, Devotion For Men envelops us with the luminous freshness of Sicilian lemon, which soon meets the unexpected intensity of a warm and enveloping coffee accord. The finish reveals an earthy depth of patchouli, which reinforces the character and personality of this woody and spicy fragrance.

Bad Boy Elixir

Bad Boy Elixir is the most electric and luxurious version of the line to date. It is a perfume with a nocturnal character, powerful and magnetic.

It maintains the essence of the original Bad Boy but expands it into a more mature and sensual territory. It blends juicy mandarin and aromatic sage and incorporates an unexpected twist of lavandin that adds softness. Notes of cocoa, incense, and leather merge with cedarwood to create a lasting and powerful trail that leaves an impression.

Tom Ford Oud Voyager

Tom Ford, a specialist in dark woods, returns to his most celebrated territory with Oud Voyager. It is a dense, woody, and spicy perfume, bearing the unmistakable signature of the designer.

It combines a sophisticated, modern, and perfectly balanced oud with geranium absolute that provides a vibrant freshness, while the red peony adds a velvety, sophisticated nuance.

Bold, sensual, emotional, and deeply desirable. If you haven't tried them yet, now is the time to discover why these perfumes have become essentials for fragrance lovers around the world. One of them might be your next olfactory obsession.