Why do certain perfumes become true search phenomena within our fragrance library?
WikiParfum Wrapped 2025 reveals the perfumes that sparked the most curiosity worldwide this year. The ranking highlights a clear trend: we want to smell clean, but wrapped in woods, vanillas, and addictive accords that leave a lasting impression. Established icons sit alongside newer launches aiming to become the classics of tomorrow.
Top 10 women's perfumes
1.- Burberry Goddess, Burberry.
2.- Black Opium, Yves Saint Laurent.
3.- Libre, Yves Saint Laurent.
4.- Light Blue, Dolce&Gabbana.
5.- Good Girl, Carolina Herrera.
6.- Paradoxe, Prada.
7.- Coco Mademoiselle, Chanel.
8.- La Vie Est Belle, Lancôme.
9.- Idôle, Lancôme.
10.- Chloé, Chloé.
The most searched women's fragrances on WikiParfum read like a manifesto for sophisticated amber florals and refined gourmands. Burberry Goddess leads the ranking with its trio of vanillas, reflecting the rise of milky, creamy accords. It is followed by icons such as Black Opium and Good Girl, where coffee, cocoa, and praline blend with white flowers and amber bases – pure seduction.
Amber florals also dominate in Libre, by Yves Saint Laurent and La Vie Est Belle, by Lancôme, while Coco Mademoiselle, by Chanel, stands out for its luminous, radiant composition.
Brighter, fresher expressions continue to resonate with Light Blue, by Dolce & Gabbana, and Chloé, keeping alive the appeal of airy, citrusy, and powdery fragrances that are ideal for everyday wear.
Meanwhile, Prada Paradoxe and Idôle, by Lancôme, offer a more contemporary reading: reinterpreting the amber floral through cleaner accords and narratives centered on modern femininity and empowerment.
Top 10 men's perfumes
1.- Aventus, Creed.
2.- Sauvage, Dior.
3.- Dior Homme Intense, Dior.
4.- Imagination, Louis Vuitton.
5.- Bleu de Chanel Eau de Parfum, Chanel.
6.- Y Eau de Parfum, Yves Saint Laurent.
7.- Terre d’Hermès, Hermès.
8.- MYSLF, Yves Saint Laurent.
9.- Stronger With You Intensely, Emporio Armani.
10.- Acqua di Giò, Giorgio Armani.
In the men's ranking, the defining theme is freshness with character. Creed Aventus, Dior Sauvage, Bleu de Chanel Eau de Parfum, and Giorgio Armani Acqua di Giò embody this trend through fougère and citrus-driven structures layered with smoky, woody, or aquatic facets that add depth and projection.
Another strong current is the woody direction. Dior Homme Intense; Imagination, by Louis Vuitton; Y Eau de Parfum, by Yves Saint Laurent; Terre d’Hermès; and MYSLF explore vetiver, cedar, and creamy woods combined with iris, orange blossom, and mineral notes. These fragrances reflect a softer, more nuanced masculinity – confident and enveloping, without aggression.
Overall, the men's top 10 sketches the portrait of someone seeking to feel clean, supported by a lingering base that leaves a subtle yet memorable trail.
Top 10 unisex perfumes
1.- Santal 33, Le Labo.
2.- Baccarat Rouge 540, Maison Francis Kurkdjian.
3.- Lost Cherry, Tom Ford.
4.- Replica By The Fireplace, Maison Margiela.
5.- Wood Sage & Sea Salt, Jo Malone London.
6.- Angel’s Share, Kilian.
7.- Another 13, Le Labo.
8.- Tobacco Vanille, Tom Ford.
9.- Vanilla 28, Kayali.
10.- L’Eau Papier, Diptyque.
From an olfactory standpoint, the unisex category, dominated by niche brands, revolves around creamy woods, light ambers, and "second-skin" musks, accented with touches of incense, leather, tea, smoky accords, mineral facets, powdery iris, and warm resins.
At the top, Santal 33, by Le Labo, and Baccarat Rouge 540, by Maison Francis Kurkdjian, stand as the two defining totems of modern niche perfumery: dry, smoky sandalwood, with dusty leather nuances, set against a crystalline, almost ethereal amber with remarkable sillage.
The gourmand wave gains momentum with Lost Cherry, by Tom Ford, and Replica By the Fireplace, by Maison Margiela: liqueur-soaked cherry, almond, and vanilla on one side; smoke, toasted woods, and warm chestnuts on the other. Along a cleaner, more mineral line, Wood Sage & Sea Salt, by Jo Malone London, explores sea salt, aromatic herbs, and a sophisticated freshness without relying on citrus.
The remainder of the top 10 delves into woods, intimate "second skin" musks, and opulent vanillas. Angel’s Share, by Kilian, and Tobacco Vanille, by Tom Ford, evoke a nocturnal world of cognac, cinnamon, rum, pipe tobacco, and sweet spices, while Another 13, by Le Labo, and L'Eau Papier, by Diptyque, explore a quieter, more intimate register of clean musks, iris, and soft woods. Vanilla 28, by Kayali, confirms vanilla as a key protagonist and an ideal base for personalizing any fragrance wardrobe.
The ranking of the most searched perfumes on WikiParfum in 2025 reveals a strong appetite for fragrances with clear narratives, high-impact raw materials, and instantly recognizable trails – global successes that still manage to connect on a deeply personal level, amplifying the character of the person who wears them.
