Trends

Perfumes to savour the summer: smoothies, ice creams, and the new summer gourmand

What if you could smell like your favourite ice cream this summer? Gourmand fragrances – those inspired by flavours that stir the appetite and awaken sensory memories – are experiencing a fresh wave of popularity.

This year, they're being reinvented with a breezy, summer twist: notes of mango, strawberry, pistachio, peach, cherry, coconut, or mint evoke smoothies, juices, and frozen desserts. Delicious and refreshing, these scents are perfect for beating the heat.

Although gourmand perfumes are often associated with winter, summer 2025 transforms them into something lighter and more effervescent. Enter the fruity gourmand: sweet yet juicy, with hints of citrus, mint, and tropical fruits. Creamy smoothies, ice slushies, sorbets, and fresh juices inspire this new olfactory wave.

More than just whetting the appetite, this neo-gourmand captures the essence of summer itself: fresh air, bold flavours, and joyful holiday memories. Who hasn't been caught in winter by a sudden flashback to a sun-soaked summer day?

Miami Shake by Juliette Has a Gun: a strawberry milkshake with a pop twist

With her signature provocative style, Juliette Has a Gun presents Miami Shake, a fragrance straight out of an Art Deco ice cream parlour on Ocean Drive. The scent blends wild, juicy strawberries, whipped cream, and even a playful note of an imaginary ice cream cone. It's fun, optimistic, and ultra-feminine – perfect for those seeking a carefree scent with personality.

Magic Mango by Fugazzi: exotic and juicy

A burst of ripe mango, accented by intense saffron and Akigalawood. This unisex fragrance channels the essence of a tropical sorbet or natural juice served at a beach bar. More succulent than sweet, mango takes center stage in a rich, evolving scent that lasts without saturating.

Yum Pistachio Gelato by Kayali: the most indulgent gelato

A gourmet gelato with a luxurious twist. Creamy pistachio, hazelnut, chantilly and cotton candy rest on a musky, woody base that adds sensuality and sophistication. A summer treat signed by Mona Kattan and master perfumer Olivier Cresp.

Be Delicious Ice Pop by DKNY: a fruity popsicle

DKNY joins the trend with Be Delicious Ice Pop, a youthful, sparkling take on its iconic apple scent. The collection features three playful variations:

- Very Cherry: Floral and fruity, with cherry, lychee, bergamot, and pear.

- Berry Bliss: Raspberry ice cream meets mango and mint.

- Citrus Splash: A sorbet of peach, grapefruit, and redcurrant.

Guava Granita by Ellis Brooklyn: tropical freshness

One of the most refreshing picks this season. Guava, banana, mango blossom, vanilla, and almond milk combine in a fragrance that evokes an irresistible tropical granita. "With Guava Granita, we wanted to create an elegant escape to a country club. The fragrance is both fun and refined and transports you to Palm Springs: pristine polos, drink and tennis racket in hand," says founder Bee Shapiro.

Tropical Escape 2025 by Clean Classic: exotic vibes

Pioneers of the clean fragrance movement, Clean Beauty launches this limited edition inspired by a tropical island getaway. Pineapple, orange, and coconut milk create the feel of a creamy, exotic smoothie that boosts your summer dopamine and energizes the senses.