New perfumes August 2025

Since its launch in 1925, Shalimar has been Jacques Guerlain's great ambery, a universal symbol of seduction and timeless perfume. On its centenary, the maison celebrates it with Shalimar L'Essence Eau de Parfum Intense, created by Delphine Jelk, Guerlain's creative director of perfumery.

Its mythical accord is reinterpreted with vanilla taking centre stage: artisanal Madagascar tincture and ethyl vanillin, enriched with luminous bergamot, velvety rose and powdery iris. The ambery base notes and softly weathered woods reveal a warm, deep and magnetic sensuality.

Reinvented in 2018, the iconic L'Interdit returns in a new, more intense version. Dominique Ropion, Anne Flipo and Fanny Bal are the creators of this floral woody-balsamic woody-balsamic creation with great character.

The iconic white bouquet of orange blossom, tuberose and jasmine is enriched with bitter almond and mimosa, while vetiver and patchouli are intensified by a trio of balms: myrrh absolute, opoponax and benzoin.

A year after the launch of Hermès Barénia, the brand launches its first flanker, which deepens the chypre family with butterfly lily, oakmoss and earthy patchouli. A rich and sophisticated interpretation with the imprint of leather.

Acqua di Parma's new creation extends the Signatures of the Sun collection, under the direction of perfumer Daphné Bugey. It pays homage to craftsmanship with the ancestral technique of cold enfleurage, which captures the purest essence of jasmine after a meticulous 48-hour process in which fresh flowers are deposited on shea butter and replaced several times. The result: a luminous and exceptional extract that becomes the vibrant heart of the fragrance.

The composition plays on contrasts: the radiant purity of white jasmine against smoky black tea and the warmth of guaiac. In the base notes, patchouli, cypriol and guaiac add density. A unisex, complex and enveloping fragrance that defies floral conventions and reinvents jasmine in a modern key.

Penhaligon's pays homage to British tailoring with The Cut, a creation that boldly reinterprets the classic fougère. Crisp and meticulous, it is a tribute to the precision and innovation that have made Savile Row, one of London's most iconic tailors, a global benchmark.

The perfume begins with a fresh stitch of mint joined with fir balsam. On this canvas, cypress and cedar intertwine like noble fabrics, while sclary sage brings modernity. Lavender, classic and essential, runs through the whole like an invisible seam, giving life to a scent with a British soul, as elegant as a bespoke suit.

Creed presents Oud Zarian, conceived as a masterpiece thanks to the use of the exclusive Oud Choron: an 80-year-old oud extracted from Aquilaria trees in the Sylhet forests of Bangladesh.

The olfactory symphony opens with bergamot and ginger, blossoms into a delicate centifolia rose and rests on a base of sandalwood, patchouli and myrrh. An olfactory luxury that embodies patience and craftsmanship, for those seeking a unique and timeless sensory experience.

Following the success of the feminine Paradox, Prada proposes a new masculine manifesto: Paradigme, created by Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville. Their proposal celebrates individuality and challenges the rules of traditional perfumery.

The olfactory pyramid is inverted: citrus fruits appear in the base, while the warmth of Peruvian balsam, benzoin and guaiac wood mark the top notes. The heart reveals geranium and the trail culminates with sparkling Calabrian bergamot and ethereal musks that bring clarity.

With Bleu de Chanel L'Exclusif, Olivier Polge, the house's perfumer, takes this legend to its maximum intensity. The new interpretation unfurls a rich, woody, ambery accord, where sandalwood shines in all its splendour.

Leather and cistus labdanum resin add a magnetic and mysterious character. In the words of the perfumer: "It is a dense, sophisticated and complex composition, like an extract".

Amouage expands its Library Collection with Opus XVI Timber, inspired by the majestic redwoods of California and the aromatic frankincense trees of Oman. Its olfactory architecture combines the luminosity of cypress, cardamom and lavandin with the richness of Hojari frankincense, juniper and fir balsam, resting on a solid base of guaiac, sandalwood, cedar, vetiver and patchouli.

Created by Alexis Grugeon, this 25% concentrated essence undergoes three weeks of maceration to create a deep and timeless woody fragrance, conceived as a true tribute to nature.

Inspired by the Brazilian expression for an elevated state of mind, Alto Astral captures optimism and cultural vitality.
From the sparkling top notes of aldehydes and coconut water to the heart of frankincense, jasmine petals and milky musks, the composition evolves into a base of sandalwood, cashmere wood and salty amber. A long-lasting trail that radiates positive energy and exuberance.

Since its launch in 2015, Baccarat Rouge 540 has been a worldwide phenomenon, inspired by the 540 degrees Celsius required to obtain the ruby red of Baccarat crystal. In 2025, Francis Kurkdjian reimagines it in an Extrait de Parfum version.

The original score is intensified: Egyptian jasmine gains depth, mineral amber becomes enveloping, and bitter almond introduces an unusual, almost tactile texture. A voluptuous and sensual reading of an olfactory icon.