New perfumes April 2025

This season, feminine perfumery bursts with notes of raspberry, wild strawberry, flowers, and sparkling citrus accords. Scents that evoke the thrill of a first love, the pleasure of an ice cream, and the magic of a sunset by the sea. In men's fragrances, we rediscover the nature in its purest form, the understated luxury of haute perfumery, and the freedom to create without limits.

Like an irresistible infatuation, the new Nina Rouge Crush captures the thrill of a crush. Its iconic apple-shaped bottle is reimagined in an ultra-bright cherry red, complete with a tempting bite that hints at the irresistible scent inside.

The fragrance opens with a juicy burst of red cherry and raspberry, as provocative as it is sweet, before revealing a soft floral heart of rose and gardenia that enchants at every turn. At the base, creamy vanilla and warm cedarwood lend a sensual, enveloping touch that leaves an addictive trail. Nina Rouge Crush is bold and feminine, an ode to love at first sight and the joy of instant attraction.

With Never Ending Summer, Maison Margiela captures the feeling of an eternal summer: golden afternoons on the Amalfi coast and chilled cocktails under the sun. This unisex fragrance is an ode to carefree, Mediterranean elegance, built around a juicy spritz accord, bitter orange, and a spicy duo of pepper that awakens the senses from the first spray.

At the heart, a blend of earl grey, cardamom, and nutmeg adds sophistication and warmth, while base notes of vetiver, cedarwood, and patchouli ground the scent in a fresh, long-lasting trail. With its luminous spirit, the fragrance invites us to relive, again and again, the sensations of an eternal summer.

A flash of raspberry, a floral whirlwind and a musky trail. This is Chance Eau Splendide, the fifth fragrance in Chanel's Chance collection. Radiating joy and sophistication in equal measure, this luminous scent, created by Olivier Polge, blends the juicy sweetness of red fruits with the powdery delicacy of exquisite flowers like violet, rose, and iris, revealing a resolutely feminine character.

At its heart beats rose geranium from Grasse, grown in Chanel's own fields, which brings natural freshness and an unexpected sensuality. The base, composed of cedarwood and white musk, adds a soft, elegant depth. Chance Eau Splendide is an ode to joyful femininity, preserving the freshness that defines the Chance line while standing out with its fruitier facet, as Polge explains.

With Impadia, BDK Parfums makes a new statement of sensory elegance. This 25% concentration, composed by master perfumer Jordi Fernández, pays tribute to a spring day in Paris, where imperial architecture blends with the fleeting beauty of blooming flowers.

At its heart, rose, sandalwood, and vanilla form a voluptuous core, enriched by a praline accord that adds a delicious, intimate, and addictive quality. It's an invitation to pause and enjoy the luxury of the senses. Top notes of bergamot, mandarin, and pear brighten the fragrance with a vibrant freshness, creating radiant contrast with the warm, enveloping base. The result is a scent for those who seek elegance without rigidity, sweetness without artifice and the beauty of nature's awakening.

Boss Bottled Bold Citrus bursts onto the scene as the new limited edition for summer, designed for those who live the season with confidence and energy. This fragrance opens with a blast of primofiore lemon and bergamot, lighting up the senses with instant freshness. At the heart, the intensity of bourbon geranium blends into a warm base of vetiver and patchouli, creating a composition that is sophisticated, vibrant, and deeply masculine.

More than just a summer fragrance, Bold Citrus represents an evolution within the world of Boss: from beach to forest, from superficial warmth to a true connection with nature. With its bright green bottle and invigorating character, it's an invitation to set the rythm of summer with style, confidence, and a fresh trail.

The Portraits saga expands with Fortuitous Finley, a fragrance that surprises us with an unexpected meeting between British elegance and untamed passion. This Eau de Parfum blends the spicy intensity of cardamom, anise, and black pepper with the enveloping softness of violet leaves and an unusual touch of salty pistachio, resulting in a provocative and singular trail.

Its base of saffiano leather, orris, and patchouli gives depth and nobility to this fragrance that moves between tradition and rebellion. Fortuitous Finley is not just a talented gardener – he's a magnetic personality, a scent with a soul that leaves a lasting impression.

Xerjoff's new fragrance reflects an active and vibrant lifestyle, setting energy in motion.

Like a tennis ball tracing its path under the sun, Torino21 reveals itself with speed: a burst of fresh mint, sparkling lemon and aromatic herbs mark the beginning of this vibrant composition, which culminates in a clean, fresh, and long-lasting trail. The juice is inspired by the rhythm of elite tennis and the competitive atmosphere of the ATP Finals in Turin.

Five additional months of maceration have led to an exceptional batch of perfume. In a spirit of transparency, Amouage explains that from an unusual situation – a delay in bottling the fragrance – came a more rested composition of the Reflection 45 juice.

The result is a limited edition, known as Batch J08291, with a 45% oil concentration that transforms the original formula into something sublime. The floral and spicy notes take on a creamy, deep texture, with buttery iris becoming the star, resting on a woody and musky base.

Softer, richer, more intense: this limited release is not only an olfactory evolution, but also a statement of authenticity and artisanal excellence.

Kurky is a fragrance for adults who dare to dream like children. Without a doubt, it's a surprising olfactory exercise: an explosion of colour, joy, and nostalgia, born from Francis Kurkdjian's creative impulse. This perfume breaks away from classic structures and invites us to smile and relive the moment when life tasted like sweets. Its creamy tutti-frutti accord, musky base with a touch of vanilla and comforting trail awaken memories and emotions with irresistible tenderness.

Kurky doesn't fit into any traditional olfactory family, and it doesn't try to. It's a "fruity cuddly toy", a gesture of tenderness that instantly captivates. Because, as The Little Prince said, we were all children once… but only some remember. This fragrance is made for them: those who still look at the clouds, who live with curiosity, and who aren't afraid to play again.