July 2024 highlights

The development of Max Mara fragrances will help drive the growth of Shiseido's business which is committed to creating products with the highest standards of quality and innovation.
"As a brand that represents Italian luxury and has a rich history, I am very excited about the collaboration with Max Mara, a firma that is highly regarded around the world for its high quality, undeniable brand equity and design sensibility," said Masahiko Uotani, director and CEO of Shiseido.
Luigi Maramotti, head of Max Mara Fashion Group, said that this is a great opportunity for the fashion house to have Shiseido's expertise and vision in the fragrance business.
Shiseido currently manages the licenses for Issey Miyake, Zadig & Voltaire and Narciso Rodriguez.

For the first time, Chanel No.5 L'Eau is changing its iconic bottle in a nod to the drop of perfume that Marilyn Monroe used to put on every night to go to sleep. This habit of the actress catapulted the fragrance to fame in the 1950s and today, the brand remembers this flirtatious gesture with a limited edition bottle that, according to Sylvie Legastelois, head of Packaging and Design at Chanel, is an ergonomic feat made of glass.
Although some voices in the industry say that the legend is just that, a legend, the truth is that the association between Chanel Nº5 and Marilyn Monroe has survived to the present day and is in our collective memory. The actress embodies myth and femininity, but also fragility and a gesture as intimate as perfuming oneself before going to bed.

The limited edition Drop contains the essence of L'Eau, launched in 2016, a revision of the classic perfume by Olivier Polge, who wanted to write a minimalist formula that captures the soul of the aldehydic floral fragrance blended with jasmine, rose and ylang-ylang and introduces the energy of vetiver and cedar. The result is a perfume that is addictive, vital, sophisticated, yet simple and delicate, a catalyst of emotions.
The rounded, ergonomic design of the new bottle is reminiscent of a pebble and suggests the ethereal by radiating luminosity. It has been created to contain the sensation of natural energy, a vital breath enveloped in glass, full of life.

Rumours of a possible collaboration between Christian Dior and Rihanna have been circulating for months. The singer, actress and entrepreneur was spotted at the brand's haute couture show in January, and since then, imaginations have been running wild until the deal was made public last June. "The secret is out. J'Adore Dior," Rihanna posted on her Instagram profile.
"We are incredibly proud to welcome Rihanna to the Dior family. Her golden dream promises to be unique, in the image of a perfume that accompanies women with untarnished radiance. The exceptional talent, audacity and captivating beauty of this total star perfectly embody the dazzling and powerful Dior femininity that transcends generations. I am convinced that Christian Dior would have adored her…" said Véronique Courtois, executive director of Parfums Christian Dior, in a statement issued by the house.
This is not the first time Rihanna has collaborated with Dior, as she was the muse for the Secret Garden campaign for the brand's fashion line in 2015. She has also been linked to the LVMH group, which owns Dior, since 2017 when she launched her own cosmetics brand, Fenty Beauty by Rihanna.
"Being the face of J'Adore is both an honour and a true mission," said Rihanna, who perfectly embodies the powerful feminine archetype evoked by the perfume. She takes over from actress Charlize Theron, the perfume's muse for the past 20 years.
The new J'Adore campaign will be launched in September by renowned photographer Steven Klein.

Fragrance and fragrance company Givaudan has created a new division focused on the development of ingredients with a sustainable approach. The new structure, led by Maxence Billas, will be supported by four pillars: Agronomy, Innovation, Operations and Perfumers.
"House of Naturals reflects Givaudan's ambition to push the boundaries of the ingredients domain. With our future centre of excellence, Campus 52, which will be located in the heart of Grasse, we are anchoring ourselves in this territory where the history and expertise of perfumery converge," explained Xavier Renard, Global Head of Fine Fragrances.
The company's objective is to achieve unrivalled quality standards right from the source of the ingredient, by adopting innovative technologies that offer new development possibilities.
Underlying this project is a sustainable sourcing premise that will be supported by the Sourcing4Good programme, which will ensure that raw materials are sourced responsibly by controlling the entire value chain, from ingredient cultivation to the final product.

Linked to Guerlain as creative director of perfumes for 15 years, Sylvaine Delacourte has spearheaded successful launches such as La Petite Robe Noire and the Exclusifs collection, to name but a few of her works. For some time now, she has had her own line of perfumes where quality and sustainability go hand in hand.
Now, the perfumer and entrepreneur introduces us to the world of fragrances from another perspective, with the publication of the book The Secrets of Perfume. "Through its pages, I have tried to lift the veil on all the facets of this magical world of perfume, as well as memories and anecdotes from my professional and personal life," she reveals.
Delacourte reviews the origins and history of perfumery over the centuries and addresses current issues from her perspective as a perfumer and creative director of luxury fragrances.