Highlights September 2024

First of all, ScentXP can complement the ecommerce of a perfume shop to enhance the online user experience, but it can also be present in the physical shop, turning the discovery of perfumes into an educational and playful activity at the point of sale, which translates into increased sales. Want to know how it does it?

ScentXP's revolution for the digitalisation of perfumery comes hand in hand with Wikiparfum, a digital platform dedicated to making the world of perfume accessible to everyone, helping to improve the understanding, discovery and selection of fragrances.
How does ScentXP facilitate access to digitalisation for perfumeries? Through accessible and easy-to-integrate tools for any point of sale that increase the conversion rates of perfumery ecommerce.
It also offers offline solutions for the physical point of sale, where Airparfum makes it possible to smell an unlimited number of perfumes without saturating the sense of smell.
ScentXP's suite of solutions achieves a +40% conversion rate, increases the average order value by up to 25% and encourages up to 90% of customers to return to the website within 30 days.

The first application launched by ScentXP is the Fragrance Library, a constantly updated catalogue of more than 25,000 perfume references and 1,400 ingredients, which helps perfume distributors organise their portfolios in a professional manner.
The perfumes are classified by composition, ingredients and olfactory families, data that is integrated into the ecommerce catalogues to make it easier for customers to understand the scent of each perfume, allowing them to intuitively visualise the raw materials of the fragrance through images.

How can you make it easier for customers to find the right fragrance? Sometimes it is difficult to know which olfactory family or ingredients resonate the most with the consumer, but thanks to an AI-powered Chatbot, users will be able to find the most suitable perfume for each occasion. The Chatbot interacts intuitively through text and images without needing to answer questionnaires or tests.

These solutions will be complemented by a Fragrance Recommender that learns about the customer's tastes. Through the creation of a simple personal olfactory profile, the system cross-references information with its database to offer suggestions with a high accuracy rate, thanks to a powerful algorithm.

ScentXP solutions also consider the offline channel for physical points of sale, where Airparfum becomes an essential ally for fragrance discovery, allowing customers to smell an unlimited number of perfumes without saturating their sense of smell.
It offers a unique in-store experience by helping consumers understand and differentiate the main olfactory families in a playful way. At the same time, it provides perfume recommendations based on their tastes, allowing unlimited testing and facilitating successful purchase decisions.

Appetizing, comforting and almost edible, gourmand fragrances have been seducing consumers for years. Now, even more so as industry innovation allows for new olfactory twists, offering consumers olfactory compositions that unfold a torrent of truly flavourful fragrances. This trend was presented by Mane during the conference The New Gourmandise: from taste to fragrance, at the latest Pitti Fragranze, held from September 13th to 15th in Florence.

Without leaving the gourmand realm, the display of new products presented by brands at this perfume fair featured a good number of compositions dominated by fruity notes, which take centre stage over the omnipresent flowers.
Is there anyone who doesn't have a new pistachio perfume? It won't be the last because this ingredient continues to capture the attention of perfumers' palettes.

But there was not only space to explore fragrances and flavours because the sense of hearing was also kept active through the installation The Sound of Fragrance, which combined different sensory planes -sounds, lights, natural materials and perfumes- to experiment with the noisy or silent nature of a fragrance. Visitors were able to follow two different routes: on the one hand, one dedicated to silence, both olfactory and musical, and on the other hand, a noisy one.
This performance served to reflect on the holistic trend that surrounds the new proposals of perfumery, linking personal care and well-being with a more intimate and introspective experience of fragrance.

Fragrance and aroma manufacturer dsm-firmenich has launched an immersive, itinerant platform that explores olfactory trends. Its next stop will be this autumn in Paris.
This co-creation platform detects and analyses trends that will shape the future of fragrances, driven by end-consumer data, socio-cultural currents and the creativity of the company's master perfumers.
According to dsm-firmenich, 82% of consumers prioritise the scent of the fragrance, its quality and uniqueness over packaging, brand or marketing.
The company's research reveals that people do not wear fragrances just to smell good, but to enjoy different moments in life. This insight enables research to explore new approaches to designing new fragrances based on their emerging desires and needs.
"We know from studies conducted by our Marketing Sciences team that scent is the most important purchase factor when buying a perfume and that motivations for wearing quality fragrances can vary depending on the moments that influence our expectations - from helping us wake up in the morning, to enhancing our physical performance, to feeling confident in social situations," says Justin Welch, Global Marketing Director, Fragrances, dsm-firmenich.

The Balenciaga Museum in Getaria (Basque Country, Spain) is hosting its first exhibition of haute perfumery, which can be visited until December 8th.
The exhibition reviews the creations of major fashion houses from Balenciaga's era, such as Chanel, Dior and Schiaparelli, as well as historic perfumery houses such as Lubin, Guerlain and Myrurgia. It also includes perfumes created for the Balenciaga maison: Le Dix, Quadrille, La Fuite des Heures, Eau de Balenciaga and Ho Hang.
The curators of the exhibition, Anne de Thoisy-Dallem and Juanjo Ruiz Crivillé, along with the Museum's collections director, Igor Uria, have arranged the exhibition in three rooms of the Aldamar Palace, where 600 samples of high perfumery and accessories from the second half of the 19th century and early 20th century can be appreciated, showcasing the importance of perfume in the luxury sphere: jewel-like bottles, exquisite scents, and advertising images that turned fragrances into an object of desire.
Additionally, thanks to a collaboration with the Osmothèque de Versailles, visitors can enjoy an olfactory experience that invites them to discover ten perfumes.