Airline Air France has unveiled its first-ever corporate fragrance, AF001, created by none other than master perfumer Francis Kurkdjian.
Starting this month, Air France customers will gradually experience the scent of AF001. First, at the entrance of select VIP Air France lounges at Paris-Charles de Gaulle Airport as a welcoming gesture for travelers. Later, it will extend to areas such as the La Première lounge, its adjoining suites, and lounges located in Terminals 2E (Halls L and M), 2F, and 2G. Over the coming months, the fragrance will expand to other VIP lounges in Paris and worldwide.
What does AF001 smell like? The fragrance conveys sensations of space, calm, and luminosity to gently accompany travelers. It combines a musky accord with Provencal mimosa for a naturally sunny vibe, complemented by notes of jasmine and rose.
The name AF001 refers to the legendary Concorde flights between New York and Paris in the late 1970s, and evokes the idea of a first journey.
"It was the illusion of a ray of sunlight on an airplane's wings that guided me to compose this light, fresh, and comforting fragrance," Kurkdjian explained. The scent took two years to develop.
Olfactory branding, a well-known marketing strategy, strengthens emotional connections, enhances the customer experience, and elevates brand identity. In Air France's case, the fragrance reinforces its values of French culture and luxury, positioning the airline as both premium and innovative.
