Karine Dubreuil-Sereni
My formulas have an olfactory legibility, they can be read like a melody on a sheet of music.
Born in Grasse, Karine Dubreuil-Sereni is fond of her city and its architecture, local cuisine, the wonderful scent-filled gardens of her grandmothers. Karine attended the Roure school of perfumery in Grasse, training there for three years with an appetite and joy that have never left her.
In 1986, she found herself in Paris, which is also an important year because it was when she fulfilled her dream of learning to sing. A lyric soprano, Karine takes weekly singing lessons, “I couldn’t do without them, they let me breathe.”
Next came the golden years at Sanofi, crazy, full of laughter and interesting projects, then Florasynth and in 1994, Drom, “a great experience as we had to build the Parisian subsidiary from scratch”. Then followed ten years at Mane, where her artistic touch would win over Asian consumers: “The delicacy of flowers, a memory of my childhood in the gardens of Grasse”.
In 2012, Karine set up her company, Vox Profumi, and created a number of fragrances for L’Occitane, among others. In 2015, she joined the ranks of the Takasago Fine Fragrance studio, which also makes her personal creations.
Her first teacher, Jean-Louis Sieuzac had taught her to “simplify formulas and leave out bases”.
She still does so today. A confessed formula-freak, she works by olfactory family, in a very structured way. “My formulas have an olfactory legibility, they can be read like a melody on a sheet of music.”
