Bulgarian rose is delightfully hypnotic. It's a scent doused in rich honey—powerful and sweet. Green, spicy facets dance alongside an intense duality of both fruity and floral notes. Subtle nuances of lychee permeate in an interesting twist.
In what we imagine to be some of the most beautiful regions imaginable, roses are grown en masse throughout parts of France, Turkey, Bulgaria and Morocco (the Daddès Valley). But not all roses make it into our beloved fragrances. Rather, roses are classified into two overarching categories: ornamental roses grown for their aesthetic qualities, and then the coveted fragrant roses that pique perfumers’ interests. Among the 5,000 known botanical varieties of roses, only a mere two are used in perfumery: the Rosa Centifolia and the Rosa Damascena. Rosa Centifolia, a thorn-less flower grown in Grasse, is considered to have a more “delicate” scent, extracted using solvents to obtain an absolute. Akin to anything of interest, this divine floral note is shrouded in secrecy—with its production becoming rather secretive of late. And yet, the fragrant qualities of Centifolia are so lovely that prestige perfume houses continue to use it. On the other hand, Rosa Damascena (or Damascus rose)—produced in Turkey and Bulgaria—is the only known rose to exist as an essence. And what’s more: it’s thought to be among the richest, most velvety essences available. This essence is captured through a process of distillation, whereby the flowers are handpicked at dawn and quickly processed to avoid fermentation.
The captivating scent of Bulgarian rose dates back to 1652, when testimonials addressing its intoxicatingly fragrant properties first appear. These divine flowers were—most likely—imported from Damascene merchants before making their home in the mountainous region of Kazanlak (otherwise known as the Valley of Roses). The fortuitous soil conditions in the Valley of Roses have today resulted in Bulgaria producing around 75% of the world’s rose oil supply.
Bulgaria, France, Morocco, Türkiye
Bulgaria’s Rose Valley is an oasis for rose production: nestled between mountains that protect its delicate roses from ghastly winds and caressed by gentle streams that flow through nearby villages. An abundance of rainfall through May and June also set the tone for favorable soil conditions and many successful harvest seasons. The Valley of Roses stretches for an impressive 87 miles through the Balkans, dressing the mountain range in an ethereal display of pink blossoms during the months of May and June.
The list of perfumes that could be mentioned as being iconic of the rose is quite long: Rose Jacqueminot by Coty, Nahéma by Guerlain, Paris by Yves Saint Laurent, Trésor by Lancôme…, but Chloé, created in 2008, offered a revival to the rose, by proposing a natural, modern and feminine illustration. The rose leans on the peony in the top, drawing the moisture of a morning dew, and on the lychee for a juicy and attractive touch. It holds its freshness and lightness right to the base, where it embraces an ambery and musky cedar.
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