NEW CAR

Our associations with scent are not instinctual but learned, and as Americans, we love nothing more than a new car, and by reference, the smell of a new car. We used that unique and unusual combination of new plastics, vinyl and fabrics to create a light and wearable fragrance experience, reminiscent of the first time you sat in that new car you love so much. Experience that feeling again and again, anytime, anywhere.