Juicy Couture's combination of glamorous casual style with a hint of rebelliousness has catapulted the fashion label to worldwide fame. Its hallmark, luxury sportswear, with which the Los Angeles-based brand achieved success in the 2000s, dressing the leading celebrities of the time.
Its youthful, casual, luxurious but accessible universe was condensed in its first fragrance, Juicy Couture (2006), which marked the beginning of a collection of perfumes that has been key to the growth and expansion of the firm.
Flowers, fruits and nods to pastries are present in its olfactory compositions, generally with a gourmand touch and a sexy touch.