Denim fashion is part of the DNA of Guess, the American brand created by the Marciano brothers, who in 1981 began selling designs they created themselves and achieved immediate success.
Glorified by legions of consumers who fell in love with its youthful, daring and chic style in the 80s and 90s - it is said that the brand combines the natural French elegance of its founders' origins with the Hollywood glamour that fascinated them when they arrived in California - the brand moved into perfumery to complete its universe in 1990 with Guess Original, followed by Guess Seductive, Guess Uomo, Bella Vita and Guess Amore, among other fragrances.