Popular for its cosmetics line, Glossier has had a perfume since 2017. This digitally native brand was born thanks to the success of the Into The Gloss blog (2010), created by Emily Weiss, a stylist and fashion editor for women's magazines. Weiss's prescriptive skills, coupled with her concerns in the world of beauty, led to the launch of her own skincare-focused brand in 2014.
With an inclusive approach, Glossier celebrates individual beauty, freedom of expression and fun, while ensuring that its formulas preserve skin health.
Its debut in the perfume arena has been modest, but consistent with its minimalist philosophy, as Glossier You is a solid fragrance that becomes a personal and unique scent when it comes into contact with each person's skin, enhancing each individual's olfactory signature, but without masking it.