Borntostandout

Borntostandout is a niche perfume brand originating from South Korea. Founded in 2022 by Jun Lim, a former investment banker and passionate fragrance collector, it stands out for its bold and provocative approach.
Its aim is to challenge the norms of traditional perfumery, creating fragrances that combine unusual notes with provocative names, designed to spark intense emotions and offer unique sensory experiences. The brand merges modernity and tradition, maintaining a strong link to its Korean heritage—something reflected in the design of its bottles, inspired by the white porcelain of the Joseon dynasty.
In a short time, it has achieved remarkable commercial success with daring perfumes such as Fig Porn, Indecent Cherry and Naked Laundry, captivating consumers worldwide.
Its creative philosophy focuses on originality and disruption, discreet yet unconventional luxury, and the blend of natural absolutes with modern chemistry. Moreover, it reaffirms its commitment to the environment through recycling and reuse. With a rebellious spirit and an underground edge, Borntostandout declares it was born to make dreamers happy.