The hype of the summer: ultra-delicious body mists

Pistachio, caramel and salted butter are the three main notes of Sol de Janeiro's most famous body mist. Those who have tried it say it is a very summery fragrance, and the brand says that Brazilian Crush Cheirosa is like the smell of first love that you never forget (perhaps like first summer love…). Its launch follows the success of the Brazilian Bum Bum body cream, whose scent so seduced the brand's fans that they sent thousands of requests for a body spray formula. There is also an eau de parfum version bearing the signature of perfumer Jérôme Epinette.
Sol de Janeiro No. 71 is another of the most popular body sprays, due to its addictive combination of gourmand notes, caramelised vanilla and macadamia nuts. Next in popularity is number 40, with notes of black plum, jasmine, orchid, vanilla and musk.
Owned by the L'Occitane Group, Sol de Janeiro has seen explosive growth in the last year with a 199% increase in 2023, a boost helped by Christmas sales along with the debut of a new body moisturiser with a corresponding mist, Delicia Drench Body Butter (number 59).

Body mists, also called body sprays, body splashes and all over body sprays, are a fresher and lighter version of perfume (don't confuse them with a deo because they are totally different products).
Body mist is perfect for summer because it moisturises, refreshes and perfumes the body without damaging the skin. It is a spray similar to regular perfume but much lighter and refreshing.
Unlike traditional perfumes, body mists have a much lower concentration of essential oils and alcohol, which gives them a more subtle intensity and a shorter duration. For this reason, they are ideal for reapplication throughout the day in hot climates.

Fragrance
Body mists are characterised by a lower concentration of alcohol and a higher concentration of water than eau de toilette.
Moisturising
Their formula contains moisturising ingredients, so they can be sprayed on skin and hair.
Freshness
Although they are associated with refreshing fragrances, the format has diversified and it is common to find floral and sweet accords.

Body mists are applied all over the body because, unlike traditional perfume formulas, they moisturise the skin.
Spray directly onto the skin at a distance of 15-20 centimetres (on the hair? Also!).
Reapply as often as you like throughout the day. Due to the subtlety of the scent, its duration is limited, so you can re-use the mist at different times of the day to experience its fragrance again.
Want to enhance its fragrance? Before spraying the body mist, apply a moisturising cream (if it is of the same line as the mist, you will perceive the fragrance with greater intensity).

Their affordable price makes body mists one of the favourite fragrance formats for teenagers. But their success reaches all audiences, as their versatility and vibrant fragrances have seduced many consumers who want to enjoy perfume in different ways. Needless to say, they are also very Instagram-worthy thanks to their eye-catching packaging, which makes them perfect for starring in Instagram posts and going viral on TikTok.
In Spain alone - a country that loves fresh fragrances par excellence - sales of women's body mists have grown by over 133% in 2023, while in the United States they grew by 185% during the first half of the same year, according to Circana.

Ideal for reapplication throughout the day, as their duration is limited due to the characteristics of the formula, body mists are the ideal companions to carry in your handbag, gym bag or office desk drawer and spray whenever you want to subtly scent yourself and feel their refreshing effect, without being invasive as a more powerful fragrance might be.
The sensoriality of body mists is a decisive factor in the purchase decision: fragrances with recognised ingredients, often with a gourmand character, and treatment ingredients that allow the product to be sprayed all over the body, including the hair. The result is a pleasant and hedonistic fragrance experience.

"A new and fun way to scent and soothe your skin with fragrances you know and love". This is how the Nest New York brand has presented its new line of body mists. Each one is based on one of the brand's best-selling fragrance oils and is formulated with nourishing baobab oil and aloe vera, which makes them light and provides a moisturising effect on the skin.
As sweet and evocative as the brand's name, Le Monde Gourmand body mists appeal to the senses with exotic ingredients that exalt summer vibes such as Papaye Tropique Hair & Body Mist, Fleur Monoï Hair & Body Mist and Lait de Coco Hair & Body Mist.

Body mists are not a new format, luxury perfumery firms such as Chanel and Dior have had them in their catalogues for some time, and trend experts predict that their current success will boost them by offering new opportunities for more qualitative proposals. One of the latest brands to incorporate a Hair & Body Perfume is Lancôme, which has presented this format for its Idôle fragrance, thus completing the perfume line.

We can also find body mist in a masculine version. Renowned brands such as Tom Ford, Calvin Klein, Ralph Lauren and Acqua di Parma, among others, have this format in their catalogues to subtly scent the whole body.
According to perfumer François Demachy, the Very Cool Spray version of Dior's Sauvage is a formula that maintains the soul of the original fragrance but in a lighter and fresher way. "I wanted to reveal its scent and its essence," he reveals. It is certainly a new way of perfuming for men, who can adopt a freer gesture by spraying the fragrance freely.

Aromatherapy and phytotherapy are combined in the Clarins Aroma line of refreshing and stimulating waters, thanks to the beneficial properties of essential oils (energy, joy, serenity and inner strength). In 1954 Jacques Courtin-Clarins formulated 100% plant extract oils for the face and body, the germ of the Aroma range, made up of four treatment waters with a toning and toning action, all unisex: Eau Dynamisante, Eau Ressourçante, Eau des Jardins and Eau Extraordinaire.