Who doesn't like to receive a fragrance as a gift?
When it comes to choosing a perfume to give as a gift, it is not always easy to decide between the many possibilities offered on the perfume shop shelves… Even so, according to the Kantar consultancy, 81% of Spanish consumers choose to give perfume as a gift. It is above all men who opt for fragrances as a gift for a loved one.
Why opt for a perfume as a gift for someone you love?
According to Kantar, 55.8% of consumers like to receive a perfume as a gift, 34% think fragrances are a special gift and 23% think that giving perfume as a gift is a sure hit.
The latest US Father's Day data from consultancy Circana shows that perfume has become an important gift for Father's Day, with sales up 85% over the previous three weeks and 10% higher than in 2021.
It is clear that** receiving and giving perfume as a gift** is highly valued by consumers around the world.
How to decide on the perfect fragrance to give as a gift?
Kantar's research reveals that women like fragrances that are floral (52.2%), citrus (29.7%), fruity (29.6%), woody (20%) and oriental (12.5%) the most. As for men, their favourite fragrance families are woody (39%), citrus (32.4%), floral (30.3%), fruity (20.6%) and oriental (19%).
5 tips for choosing a perfume as a gift
1. Find out about the tastes and preferences of the person who is to receive the perfume
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The first step in choosing the right perfume is to know the tastes and preferences of the recipient. If possible, identify their favourite fragrances and the notes that make them up.
Consider whether the recipient prefers fresh, floral, woody or oriental fragrances. Then, choose the one that most closely matches their preferences from among the new arrivals in the perfumery, or let the shop's advisors advise you. Maybe there's a timeless classic that you hadn't thought of and it's a great choice.
**2. Lifestyle: urban, sporty, trendy… **
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What is the lifestyle of the recipient who will wear the perfume? Considering their lifestyle, daily activities and the special occasions on which they may use the fragrance can help you choose a perfume that suits the recipient.
Fresh fragrances are ideal for daytime wear, while more intense and sophisticated fragrances are ideal for evening events and special occasions.
If you decide on a perfume box, it is important to consider which accessories go with the fragrance: shower gel, deodorant, moisturising body lotion, aftershave balm… Choose fragrance sets at special times of the year, such as Mother's or Father's Day, Valentine's Day or Christmas, to purchase a complete perfume line. It is a very special gift that allows you to enjoy the perfume to the fullest extent.
3. Seasonality: winter or summer?
Seasonality: winter or summer?**
Seasonality: winter or summer?
Climate and season are relevant when choosing a perfume. Light and fresh fragrances are appropriate for warm climates, while more intense, woody and spicy perfumes are more suitable for colder climates. Considering the climatic conditions in which the perfume is to be used will enhance the wearing experience.
However, consultants give us a clue about men's perfume preferences: the most intense and concentrated scents continue to grow in sales…
4. Advice and recommendations
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Let yourself be advised in the perfume shop by the advisors. They are up to date with all the latest news and know the catalogue of each brand well, so they will help you find that perfume you can't remember the name of, but you saw it in a TV advert or in a magazine.
The Internet allows us to research and access perfume reviews. This information can provide us with different perspectives on other consumers' acceptance of a particular fragrance and impressions of how long it lasts and how it performs. We recommend that you check out reputable, authoritative websites where you can get real user reviews, as well as access to the objective view of perfume experts.
Don't forget the opinions that are closest to you: close friends or family members, who can also have the advantage of knowing the recipient of the perfume well and provide ideas for your selection process.
5. Olfactory profile on Wikiparfum
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Last but not least, we want to tell you about the possibilities we offer you from Wikiparfum, where you can make an olfactory profile and explore more than 20,000 fragrances, 1,400 ingredients and 900 brands. Our information is compiled by perfumers and perfume experts and is constantly updated, so you can stay up to date with the latest perfume launches.
One thing to bear in mind is that you don't have to take any risks when choosing a perfume to give as a gift. Tell the perfumery that the fragrance you are going to buy is for a gift and the advisors will provide you with a perfume sample. This way, the gift recipient can smell the fragrance before opening the bottle, and if they don't like it, they can go to the shop to choose another one. This service is also offered by most online perfume shops.