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Highlights August 2025

The first half of 2025 ended with mixed results for the major beauty and fragrance groups. Why? A combination of factors. On the one hand, the slowdown in demand in Asia-Pacific and the reduction in international tourism (especially from China); on the other hand, the restructuring of wholesale networks.

Given that 2024 was a year of extraordinary growth, reaching new targets has proven more challenging. Even so, the beauty category, and especially fragrances, is resilient despite the overall decline in luxury goods consumption.

In the case of the Spanish Puig Group, the first half of the year closed with a 7.6% increase, reaching €2.299 billion–a result that reflects the strength of its portfolio and the effectiveness of its multi-segment and multi-channel strategy. <br> "Fragrances continue to demonstrate solid underlying growth, albeit at a slightly more moderate pace, after several exceptional quarters," said Marc Puig, CEO, after announcing an 8.6% increase in this category. <br> L'Oréal posted 3% growth, with revenues of €22.47 billion. Its Luxury division posted 2% growth. "Our initiatives in the second half will benefit from strong brand support, in particular our upcoming major launches, including Prada's new men's fragrance and Miu Miu's first fragrance," said Nicolas Hieronimus, CEO of L'Oréal. <br>

In the case of the Spanish Puig Group, the first half of the year closed with a 7.6% increase, reaching €2.299 billion–a result that reflects the strength of its portfolio and the effectiveness of its multi-segment and multi-channel strategy.

"Fragrances continue to demonstrate solid underlying growth, albeit at a slightly more moderate pace, after several exceptional quarters," said Marc Puig, CEO, after announcing an 8.6% increase in this category.

L'Oréal posted 3% growth, with revenues of €22.47 billion. Its Luxury division posted 2% growth. "Our initiatives in the second half will benefit from strong brand support, in particular our upcoming major launches, including Prada's new men's fragrance and Miu Miu's first fragrance," said Nicolas Hieronimus, CEO of L'Oréal.

In the LVMH group, sales fell by 4%, with a turnover of €39.81 billion. The Perfumes and Cosmetics division generated €4.082 billion, 1% less than in the same period of the previous year. <br> Interparfums aims to close 2025 with a turnover of close to 910 million euros, according to Philippe Benacin, Chairman and CEO. In the first half of the year, it added 447 million euros and grew by 5.8%. It remains to be seen how the launch of its own high perfumery brand, Soférino Paris, will affect the annual closing. <br> Kering, despite strong momentum from Creed – a brand with standout performance – recorded a 16% decline, with a turnover of 7,587 million euros. <br> Its beauty division remained on an upward trend, with a 9% increase and a turnover of 150 million euros. <br> Hermès, on the other hand, fell by 4% in Perfumes and Beauty, with 248 million euros. According to the company, the strong lineup in 2024 has, for now, overshadowed this year's launches.

In the LVMH group, sales fell by 4%, with a turnover of €39.81 billion. The Perfumes and Cosmetics division generated €4.082 billion, 1% less than in the same period of the previous year.

Interparfums aims to close 2025 with a turnover of close to 910 million euros, according to Philippe Benacin, Chairman and CEO. In the first half of the year, it added 447 million euros and grew by 5.8%. It remains to be seen how the launch of its own high perfumery brand, Soférino Paris, will affect the annual closing.

Kering, despite strong momentum from Creed – a brand with standout performance – recorded a 16% decline, with a turnover of 7,587 million euros.

Its beauty division remained on an upward trend, with a 9% increase and a turnover of 150 million euros.

Hermès, on the other hand, fell by 4% in Perfumes and Beauty, with 248 million euros. According to the company, the strong lineup in 2024 has, for now, overshadowed this year's launches.

"Fragrances continue to demonstrate solid growth," says Marc Puig, CEO of Puig.

Origen, Coty's new fragrance brand

Origen, Coty's new fragrance brand

Coty launches Origen, a new fragrance brand designed for everyone. Unlike its high-end fragrance line, Infiniment Coty Paris, Origen seeks to connect with a wide, curious and experience-hungry public.

The collection, currently composed of five fragrances, proposes an olfactory journey through the most evocative corners of the planet. Available in eau de parfum and body mist for both hair and body, designed to be worn alone or layered.

"With Origin, we set out to bottle the thrill of stepping into the unknown," said Stefano Curti, Chief Brands Officer, Consumer Beauty at Coty. "Each fragrance awakens a sense of adventure, reminding us that there is always more to discover, about the world and about yourself."

Each fragrance is inspired by a place in the world and conveys its unique atmosphere through selected ingredients and the visual interpretation of international illustrators:

Amazonian Water Lily: Amazonian wet breeze with green leaves, water lily and guaiac wood. Illustrated by Brazilian Naíma Almeida.

Yucatan Midnight Amber: a night of celebration in Yucatan, with mandarin, tuberose and an amber background. With the collaboration of Mexican artist Daniel Barreto.

Amalfi Love Bloom: summer romance on the Italian coast, with orange blossom, rose and a background of vanilla and sandalwood. Marianna Tomaselli (Italy) has participated.

Sahara Mystery Oud: oriental desert spell with oud, saffron and vanilla. With the participation of Saudi artist Bayan Yasien.

Himalayan Jasmine Serenade: peace and meditation with jasmine, marigold, patchouli and soft musk. Design by Naina Lamba (India).

The lemon &amp; brain connection: a pioneering study on neuroprotection

The lemon & brain connection: a pioneering study on neuroprotection

Can the scent of lemon protect our brains? A pioneering study suggests that lemon essential oil may have a preventive effect on neurodegenerative diseases.

According to the first results of the NeuTerLim project (CEBAS-CSIC, Spain), led by Antonio González-Sarrías, lemon compounds such as limonene and pinene cross the blood-brain barrier and modulate processes involved in neurodegeneration.

"The aim is to lay the groundwork for evaluating the potential beneficial effect of these constituents on cognitive improvement in patients with neurodegenerative diseases," explains González-Sarrías.

The studies analyse how these natural compounds, present mainly in the peel, act on brain inflammation, oxidative stress and neuronal death, common factors in Alzheimer's or Parkinson's disease.

With the support of AILIMPO, this research seeks new preventive solutions and provides a scientific basis for the development of fragrances that promote health and well-being.

Scented Visions, art through perfume

Scented Visions, art through perfume

Following its successful run at the Barber Institute of Fine Arts (Birmingham), Scented Visions: Smell in Art 1850-1915 continues its journey with an exhibition where painting and fragrance meet to offer an immersive experience.

In collaboration with Artphilia and using AirParfum by ScentXP technology, the exhibition allows visitors to smell the scents without contact or olfactory saturation, and without compromising the conservation of the artworks.

The perfumes were created by Gregorio Sola Vela, Puig's senior perfumer, in three compositions that evoke everything from English freshness after the rain to sacred incense. A new way of feeling painting through the sense of smell.

Scented Visions: Smell in Art 185-1915

Where?
Watts Gallery - Artists' Village (Surrey, UK).

When?
Until November 9th, 2025.

Perfume, sculpture, and memory on display
Perfume, sculpture, and memory on display

Perfume, sculpture, and memory on display

The Royal Glass Factory of La Granja (Segovia, Spain) is hosting until 26 September the exhibition AmorAroma, an exhibition conceived by the sculptor Teresa Esteban, curated by the art critic and philosopher Miguel Cereceda and with the support of the Perfume Academy Foundation.

On display are 70 pieces made of glass, metal, resin and other materials, distributed throughout different areas of the museum, transformed for the occasion into a "perfumed tunnel" where art and fragrance merge with history.

In addition to the visual and olfactory proposal, there is a sound ambience by J. Luis Rodríguez San Martín, designed to emotionally resonate with the sculptures and reinforce the idea that senses like smell and sound offer direct access to memory.

AmorAroma

Where?

Museum of the Royal Glass Factory, La Granja de San Ildefonso (Segovia, Spain).

When?

Until September 26th, 2025.

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