Aurélien Guichard
My inspiration can be a simple gesture, a way of being, of saying something, of moving,
captured in the moment by observing men and women going about their lives
Five years ago, Aurélien Guichard decided to return to Tourette, near Grasse, to continue the tradition of the seven generations of perfumers who preceded him. There he planted Centifolia roses, discovering the secrets of cultivation through contact with the men and women of the trade, grafters, pruners and pickers.
A long road lay ahead for this native of Grasse, raised in Paris by a perfumer father and a sculptor mother, who studied at the Givaudan perfumery school in 1999. "The day I came back was when I discovered perfumery, and it has become my whole life". Fourteen years later, he was hired by Firmenich and then, in May 2018, he joined Takasago. This perfumer-creator divides his time between the city and the countryside with equal pleasure and has a strong desire to share and pass on his experience.
