Deep, warm and powerful, patchouli is an ever-popular perfume ingredient renowned for its heady, hedonistic qualities as both a smooth fixative and intoxicating note. Its heavy, woody facets are incredibly earthy and beautifully structure chypre, woody and ambery accords. It is a particularly penetrative ingredient, permeating a fragrance composition with a unique intensity. Thus, perfumers use this note thoughtfully and with balance in mind.
Patchouli has gone through the decades by bending to fashions and desires. Being one of the ingredients of the fragrance Chypre de Paris, created by Guerlain in 1909, it is essential in all the perfumes of this new chypre family. It took pride of place, thanks to Reminiscence, in 1970, before the beginnings of niche perfumery. The designer hands patchouli leaves, found in London, to perfumer Henri Sozio: “I want a perfume that smells like this! ". This elegant woody fragrance was quickly adopted by a whole post-68 generation, and remains a bestseller of the brand to this day.