The niche perfume brand Serge Lutens was born in 2000 out of its founder's desire for creative freedom after many years working for Shiseido.
Serge Lutens' artistic, avant-garde and conceptual approach to fragrance creation has established the brand as a benchmark in signature perfumery.
The brand's fragrances are characterised by their artistic height and explore deep emotional connections. He often uses unusual olfactory notes to challenge the consumer's sensibility.