The niche perfume brand Memo Paris was founded in 2007 by perfumer Clara Molloy and her husband John, who combine their passion for travel with olfactory experiences by creating fragrances that are inspired by different places.
Memo Paris conceives perfume as a way to travel to other destinations and to experience emotions and connect with olfactory memory. Hence the name Memo, which comes from the word "memory".
The brand bases its identity on intense raw materials and high quality natural ingredients. Its fragrances evolve very well on the skin and offer a long-lasting hold.
Since its first creation, Lalibela, inspired by the holy city of Lalibela in Ethiopia, the brand has explored the coffins of the world in successive perfumes such as Marfa, inspired by scorching Texas; Africa Leather, an ode to African landscapes; and Cappadocia, which captures the richness of the land and history of Turkey.