Infiniment Coty Paris

Infiniment Coty Paris is a high perfumery collection created by the historic beauty and fragrance house Coty for its 120th anniversary and designed to become a benchmark for innovation, sustainability and cultural relevance.
The project, led by Sue Nabi, CEO of the company, and Nicolas Vu, co-founder of cosmetics brand Orveda, combines the deep knowledge of the world of perfumery and the historical legacy of its founder, François Coty, with an avant-garde vision and the use of new technologies.
Designed to inspire consumers and enhance their mood, Infiniment Coty Paris scents employ an innovative technology called Aura Moléculaire. It allows fragrances to be developed without the need to follow the traditional structure of the olfactory pyramid. The bottles are designed to be eco-responsible and can be refilled.
The bottles can also be assembled together. They can also be assembled together to create works of art, according to the Artcycling concept.